Here it's all about you and your diamond.
You’re looking for a "10/10"—that perfect balance of brilliance and value. By cutting out the traditional markups, we're able to guarantee the lowest price in the industry. It means you don't have to compromise on quality to stay on budget; you just get the diamond they deserve, without the retail markup.
More About Us →The clarity you need at the price you want.
Direct Sourcing
How we get our prices so low
Straight from the source—whether mined or lab-grown. Cutting out the intermediaries ensures you pay for the stone, not the markup.
Tenten Evaluation
To make your experience less confusing
We make diamond shopping transparent and simple. Evaluate like a pro with our clear tools—every stone features a comprehensive Tenten Evaluation, Four Cs assessment, and official GIA or IGI certification.
Ethical Origins
So you know what you're supporting
We enforce high standards for both origins. Natural diamonds are Kimberley Process compliant, while lab-grown stones are inherently conflict-free.
Why loose diamonds?
Secure your stone at its true price.
Secure your diamond at wholesale cost first
Buy your stone here for the price; set it locally for the service
Gain access to the same suppliers your jeweler uses and browse over $1B in inventory
Prefer to one-stop-shop? We have a vast catalog of designs ready to go
Master the details.
Value lies in understanding what you are buying. We believe in making your shopping process less confusing. Our comprehensive guide simplifies Cut, Color, Clarity, and Carat.
