Buy the diamond. Not the brand.
Ranked #1 in the industry for value. Undeniably 10/10.
Here it's all about you and your diamond.
Our mission is to help you find the "10/10"—the diamond that offers perfect brilliance at an unmatched price. By eliminating traditional markups, we guarantee the best value in the industry.
More About Us →The clarity you need at the price you want.
Direct Sourcing
How we get our prices so low.
Straight from the source—whether mined or lab-grown. Cutting out the intermediaries ensures you pay for the stone, not the markup.
Tenten Evaluation
To make your experience less confusing.
We make diamond shopping transparent and simple. Evaluate like a pro with our clear tools—every stone features a comprehensive Tenten Evaluation, Four Cs assessment, and official GIA or IGI certification.
Ethical Origins
So you know what you're supporting.
We enforce high standards for both origins. Natural diamonds are Kimberley Process compliant, while lab-grown stones are inherently ethical and conflict-free.
Why loose diamonds?
The stone you need and nothing else.
Secure your diamond at wholesale cost first
Buy your stone here for the price; set it locally for the service
Access the same suppliers the name brands use and browse over $1B in inventory
Prefer to one-stop-shop? We have a vast catalog of designs ready to go
Master the details.
True value lies in understanding what you are buying. We believe in total transparency. Our comprehensive guide simplifies Cut, Color, Clarity, and Carat.
